Gucci- Spring & Summer 2010

Like so many others this season, Frida Giannini opened her show with white—a taut, multi-strapped dress that put Gucci on a glam, athletic, almost sci-fi path that she kept to with energy and conviction. It was a modernist streak she's avoided in the past, preferring to take her girl into the realms of hippie and disco, but the change of direction gave the show a turbo-charged shot of adrenaline, ranking it as the best Giannini has done yet.